#TrendThursday | How helpful are figures like Zoella for the publishing industry?

#TrendThursday | How helpful are figures like Zoella for the publishing industry?

This week’s topic is focusing on the pros and cons of having popular YouTubers and social media people releasing books.

The top 6 reviews of Girl Online by Zoella (Zoe Sugg) are all rated 1 or 2 stars, in fact 9 out of the top 10 reviews were rated as such. However, the top review didn’t even read the book, they just wanted to rant about the fact that a popular YouTuber got a book deal because the fangirls and boys would read the book to satisfy their thirst for more information about her. But to be fair to her, quite a lot of the 5 star reviews are from fans that have given their rating before the book was even published as they put posts like “so excited for this!”, “I love Zoella!” and other similar reviews.  Continue reading